Leveraging on Social Media for Business
Authored by: Obamwonyi Hope
After taking your business online, it is equally important to leverage on available online tools to grow it. One of such tool for business growth is the use of social media. Although social media platforms have around for a while, using it for business has recently become an added feature.
There are over 3 billion people using different social media platforms; leveraging on the large audience offered by these platforms is a move any smart business would make. Some popular social media platforms include Facebook, Twitter, Instagram, Google Plus, Reddit, etc.
One of the reasons why social media is widely used is its seamless compatibility with mobile devices. The emergence of smart devices that are able to perform multiple functions also makes the use of social media on these devices very appealing.
Most millennial which make up this generation are always on their mobile devices – Call them the generation on the go. Social media growth over the years has been quite rapid and outstanding as a couple of years back; these social platforms were hardly even in use. This is actually a valid reason to leverage on it for your business – its growth rate has remained unmatched.
Here are some reasons why social media should be adapted for business:
- Reach More People
The internet has 4.2 billion users and there are 3.03 billion active social media users. On the average, people have 5.54 social media accounts. The implication of this for your business is that at any given time, a large percentage of your audience is online. Having this level of activity on social media platforms affords a business owner the opportunity to reach a wide range of audience at once.
Not only is the reach wider, these audiences can be segmented based on location, interests and other demographic characteristics. This allows a business owner target people who are likely to be interested in the goods or service he/she offers. Social media for business is the new way to reach people while they are doing the things they enjoy which is getting social.
- Increase website traffic
Social media platforms can be used to drive traffic to your business website. Social media presence is a must have for any business that is looking to thrive and appeal to the millennial generation. The social media followers/ audience can be redirected to the website so that a desirable action can be performed.
Articles, reviews and new arrivals can be announced on social media pages. The website link added to the post can be followed through to the desired landing page. Use of social media in this way improve website content marketing.
- Improve sales
Social media can be used to boost sales for business as well as generate viable leads that will culminate into sales over time.
Promotions, giveaways, special offers and discounts can be advertised on a company’s social media pages to encourage visits to the website as well outright purchase.
- PR Channel
Social media platforms can serve as very effective PR tools. Complaints and inquiries can be attended to via social media platforms. Also, a communication channel can be built and maintained via social media platforms.
Social media are effective in PR because the tendency for content to go viral when they hit the right audience. Hence smart businesses ensure that every comments, feedbacks and complaints are attended to professionally to ensure that the business image is protected and viewed positively at all times.
When bad PR content goes viral, it takes a good PR content to go viral to displace the first.
- Easily partner with influencers
Social media platform is the easiest way to get influencers talking about your brand. With a large followership, influencers can easily change the perception of their followers to suit their choice. Hence, partnering with social media influencers is a smart move for business growth.
However, great care must be taken to ensure that only influencers that are relevant to your business line are partnered with. This means that when choosing an influencer for your business, only those who would represent the image of the business well should be taken into consideration.
Not sure where to start when it comes to social media for business? You can a good IT solutions company to get you started.